When one of the addicts in this commercial looks desperate as he describes not getting a reply to a Facebook “poke”, many of us may actually relate! Social media, Twitter, Facebook, Instant Messaging are now household words. Poke, chat, friend, wall, tag . . . have taken on completely new meanings among social media users. Commercials like this one are being launched and the ad agencies feel confident that their audience “gets it”. The commercial is humorous, but shows just how much our lives are changing due to the Internet.